Must innovation be socially acceptable?

Must innovation be socially acceptable?

[blockquote cite=”—Tim Brown, president and CEO ” citeLink=”http://www.ideo.com/about/”]Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” [/blockquote]

IDEO co-founder Tom Kelley recently (see prior post – Creativity drives economic growth) elaborated on this concept. Sharing decades worth innovation research.

Design thinking covers three overlapping concepts: inspirationideation, and implementation. But more importantly for innovation to happen three things [highlight3]must[/highlight3] exist:

[fancy_list style=”bullet_list”]

  • People must find the innovation desirable
  • The innovation must be technically feasible
  • Finally, there must be a viable business model[/fancy_list]

With IDEO focused on new product innovation, these make complete sense.

But innovations are not limited to just commercial products and services for sale. Innovation is not just products but also ideas. Ideas do not need to be commercially viable. They just need to be socially viable. Meaning an idea has to be acceptable to a group of people – an online group, a department, a club etc…

For example, Galileo, asserted  that the sun was the center and not the earth. The Catholic church took nearly 400 years to accept the idea.

Consider today’s Green and Organic movements, both are commercially viable only because they are now socially viable.

Working with Universities, Industry, and Students together we invest funding and resources in industry sectors that are key to America’s economic growth. The Kolena Group explores the equitable and meaningful work-based learning activities embedded in a students Orchastrated Career Transformation. This alignment ensures students graduate college and career ready to become entrepreneurs or business operators since they are so critical to the economic development as contributors to innovation and new job growth. The integrated programs of study below connect the dots between what students are learning and how they will use those skills in a future career.

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